At Bayside Motors Ltd, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, store and protect your information when you visit our website, contact us about a vehicle or use our services.

Bayside Motors Ltd is a family-run used car dealership based in Sandown, Isle of Wight. We handle personal information responsibly and in accordance with applicable UK data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Who Is Responsible for Your Information?

Bayside Motors Ltd is the data controller responsible for personal information collected through our website and business activities.

Our contact details are:

Business Name: Bayside Motors Ltd
Address: College Close, Sandown, Isle of Wight, PO36 8EB
Email: sales@baysidemotors.co.uk
Telephone: 07877 905941

If you have any questions about how we use your personal information or wish to exercise your data protection rights, please contact us using the details above.

What Personal Information Do We Collect?

Bayside Motors Ltd may collect personal information when you contact us through our website, by telephone or by email.

This information may include:

• Your name
• Your email address
• Your telephone number, if provided
• Details of your enquiry, including any vehicle you are interested in
• Any additional information you voluntarily provide when contacting us

We only collect personal information that is necessary to respond to your enquiries, provide our services and manage our business activities.

We do not use customer enquiry information for unsolicited marketing.

How We Use Your Personal Information

Bayside Motors Ltd uses personal information only for legitimate business purposes, including:

• Responding to enquiries about vehicles advertised for sale.
• Communicating with customers by email or telephone.
• Arranging vehicle viewings and appointments.
• Providing information about our vehicles and services.
• Managing vehicle purchases and related customer requests.
• Meeting our legal and regulatory obligations.

Our Legal Basis for Processing

Under UK GDPR, we rely on the following lawful bases where applicable:

• Legitimate Interests: To respond to customer enquiries and communicate with potential customers.
• Contractual Necessity: To take steps requested by customers before entering into a vehicle purchase agreement or to fulfil an existing agreement.
• Legal Obligations: To comply with applicable legal, accounting and regulatory requirements.

We do not sell customer personal information or use enquiry details for unsolicited marketing.

How We Store and Protect Your Information

Bayside Motors Ltd takes the protection of your personal information seriously.

Customer enquiries submitted through our website contact form are delivered directly to our business email address, sales@baysidemotors.co.uk.

We take reasonable steps to protect personal information against unauthorised access, loss, misuse or disclosure.

How Long We Keep Your Information

We retain general customer enquiry emails only for as long as reasonably necessary.

Our standard retention period is up to 12 months after an enquiry has been resolved, unless we have a legitimate business or legal reason to retain the information for longer.

Where an enquiry results in a vehicle purchase, relevant information may be retained for longer where necessary to meet legal, accounting or contractual obligations.

When personal information is no longer required, we will securely delete or dispose of it.

Our website is hosted by IONOS and uses IONOS SiteAnalytics to help us understand how visitors interact with our website and improve its performance.

IONOS SiteAnalytics may collect the following information:

• Pages visited on our website.
• Date and time of website visits.
• Browser type and version.
• Operating system and device type.
• Referring websites.
• Anonymised IP address information used to determine approximate visitor locations.

This information helps us understand website traffic, improve navigation and provide a better experience for visitors.

Cookies and Consent

Our website provides a cookie consent banner that allows visitors to accept, reject or configure optional tracking technologies.

According to IONOS, SiteAnalytics does not use cookies to store information on visitors' devices.

Where consent is required for optional analytics or tracking, we rely on visitor consent under Article 6(1)(a) of the UK GDPR.

Visitors can manage their cookie preferences using the cookie settings provided on our website.

Data Storage and Retention

IONOS states that SiteAnalytics information is processed within Germany and the European Union and retained for eight weeks before automatic deletion.

For further information about how IONOS processes personal information, visitors can consult the IONOS privacy information.

Bayside Motors Ltd respects your privacy and does not sell, rent or trade your personal information to third parties.

We may share personal information with trusted service providers where necessary to operate our business, provide services or meet legal obligations.

These may include:

• IONOS: Our website and hosting provider, which processes information necessary to operate our website and deliver customer enquiries.
• Warranty Providers: Where you request or purchase a vehicle warranty, relevant information may be shared with Warranty Wise to arrange or administer warranty cover.
• Professional Advisers: Accountants, legal advisers or other professional service providers where necessary.
• Regulatory Authorities: Where disclosure is required by law or necessary to comply with legal obligations.

We only share information where there is an appropriate lawful basis and limit disclosures to what is reasonably necessary.

Where third-party providers process personal information on our behalf, we take reasonable steps to ensure appropriate data protection arrangements are in place.

Under the UK General Data Protection Regulation (UK GDPR), you have certain rights regarding your personal information.

Depending on the circumstances, these include:

• Right of Access: You can request a copy of the personal information we hold about you.
• Right to Rectification: You can ask us to correct inaccurate or incomplete personal information.
• Right to Erasure: You can request that we delete your personal information where applicable.
• Right to Restrict Processing: You can ask us to limit how we use your personal information in certain circumstances.
• Right to Data Portability: You may request that certain personal information be transferred to you or another organisation.
• Right to Object: You can object to certain types of processing, including processing based on legitimate interests.
• Right to Withdraw Consent: Where we rely on your consent, you can withdraw it at any time without affecting the lawfulness of processing carried out before withdrawal.

How to Exercise Your Rights

If you wish to exercise any of these rights, please contact us at:

Email: sales@baysidemotors.co.uk

We will respond to your request within one calendar month, unless an extension is permitted under applicable data protection law.

Complaints

If you are unhappy with how we handle your personal information, please contact us so we can investigate your concerns.

You also have the right to complain to the Information Commissioner's Office (ICO), the UK's independent data protection regulator.

You can find further information on the Information Commissioner's Office website.

Bayside Motors Ltd may update this Privacy Policy from time to time to reflect changes in our business practices, website services or applicable data protection legislation.

Any updates will be published on this page, together with the date of the latest revision.

We encourage visitors to review this Privacy Policy periodically to stay informed about how we protect their personal information.

If you have any questions about this Privacy Policy or how we handle your personal information, please contact us at:

Email: sales@baysidemotors.co.uk
Telephone: 07877 905941

Last Updated: 10 October 2027